May 11 2008
The Facts
Note: Greg Locke has moved to Seattle, Washington and is currently looking for work in the music journalism field. Additionally, this site may have a new homepage address soon, so please be sure to e-mail Greg at gregwlocke@gmail.com if you lose your link.
PURPOSE:
Ease Down the Road collects the work of music and arts journalist/critic Greg Locke. All content, programming, design and editing on this bare-bones site is done by Locke, who writes for a number of publications, most frequently Whatzup (Fort Wayne, Indiana) and Nuvo (Indianapolis, Indiana). Click HERE to read a story about Greg’s time as a music journalist in the Midwest.
BACKBONE:
The majority of the content found on Ease Down the Road Online has been published in print, some is exclusive to this site. A wet-behind-the-ears music enthusiast, Locke began writing professionally in 2001 while attending Indiana University in Bloomington as a studio art major. By January of 2003, Locke started writing weekly long-form album reviews for Whatzup, eventually going on to write occasional feature stories and a weekly indie hip-hop column called Beatmisner. In May of 2006, Locke stopped writing on a freelance basis for Whatzup after accepting a full-time position as the weekly publication’s Managing Editor. By June of 2006, Whatzup publisher Doug Driscoll asked Locke to begin writing a weekly music column called Ease Down the Road; some editions feature interviews, anecdotes, lists or reviews - most focus on music-related news. In addition to his Managing Editor duties, Locke still writes for Whatzup and does the majority of graphic design and layout work. In the summer of 2007 Locke became a regular contributor to Nuvo, writing show previews, feature stories and album reviews on a weekly basis. Most recently Locke accepted a position as a regular album reviewer for Tiny Mix Tapes.
TINY MIX TAPES:
Tiny Mix Tapes is a music and film webzine that focuses on album reviews, music news, film and, of course, mixtapes (the site even features a mixtape generator). In addition to being one of the Top 10 daily music websites currently on the web, Tiny Mix Tapes, found at www.tinymixtapes.com, is a featured reviewer for Metacritic.
WHATZUP:
Whatzup is a free weekly arts and entertainment publication based out of Northeast Indiana with a circulation of 12,000 print copies. In addition to the print circulation, Whatzup publishes their paper online each week for download, bringing their estimated readership up to approximately 50,000 readers each week. More info can be found at www.whatzup.com.
NUVO:
Nuvo is a free arts and entertainment publication based out of Indianapolis, Indiana with a circulation of 48,000 print copies. In addition to the print circulation, Nuvo receives 203,000 unique visits to their website each week, bringing their estimated readership up to approximately 250,000 readers each week, making the publication one of the most-read weekly arts and entertainment papers in the country. More info can be found at www.nuvo.net.
LITTLE BROTHER RADIO:
Little Brother Radio is a weekly indie-rock radio program based out of Northeast Indiana that airs on Fort Wayne’s NPR affiliate, WBOI. Airing every Saturday night from 9 p.m.-midnight ET, the program often features Greg Locke as a guest, usually as an interviewer. WBOI has a 50,000 Watt FM signal, the maximum broadcast power for FM stations in Indiana, pulling in listeners from a 40-70 mile radius. LBR’s cumulative drive time is approx. 40,000 listeners. To date Locke has interviewed Will Oldham (Palace, Bonnie “Prince” Billy), David Berman (Silver Jews), Tift Merritt, Phil Elverum (The Microphones, Mount Eerie) and others. Visit Little Brother Radio online at www.myspace.com/littlebroradio.
NETWORKING:
If you are an artist looking to get an album reviewed, please send your music - along with bio and contact info - to the below mailing address. If you are wanting to set up an interview, e-mail Greg at the below address for consideration. If you are wanting to contribute to Ease Down the Road Online, please send writing samples and ideas for how you can contribute to the below address. If you are interested in taking on Locke as a freelance writer for your publication, please e-mail info about your publication and a phone number to the below e-mail address.
CONTACT INFO:
MAIL: Attn.: Greg Locke, 411 West Republican St, Apartment 105, Seattle, WA 98119.
E-MAIL: gregwlocke@gmail.com.
PHONE: 260.402.1002
GOAL:
Conduct a phone interview with Paul Westerberg, the greatest man of his time. After that, just hearing some of the 10,000 unreleased Westerberg songs Paul claims are sitting in his basement would be nice.
Ease Down the Road functions under no real funding or, for that matter, any concrete knowledge of web design (thus the simple, functional design). There are links randomly placed throughout the site, please ignore them. They are put on the site by Today.com, who, in exchange for hosting the site at no cost to EDtR, sell advertising in very tricky ways - so be careful what you click on! DO NOT CLICK THE RED LINKS!
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